First Balfour’s heavy transport & hauling subsidiary announced today the launch of a new corporate brand identity, name, and tagline. From Therma One Transport, the new organization will now be known as T1 Transport. Among the other changes will be its logo, tagline, social media channels, and website.
“Over the past eight years, we have built a strong reputation of professionalism, reliability and prompt service in the hauling industry” said T1 Transport Business Unit Head, Jed Francis Decano. “This rebranding affirms the continuous growth and expansion of our company’s services and geographic reach around the country, as we diversify from heavy equipment and materials transport on land, to sustainable people transport through EV’s and maritime transport through our arriving tug boat fleet on sea.“
Including a new tagline, The Power to Deliver, the rebranding is part of the organization’s strategy to continuously evolve its business and create a foundation for new opportunities. It underwent a strategic reorganization and business planning activity late last year to better leverage and further diversify its business including the recent acquisition of additional tractor heads, electric buses and its maritime towage fleet to meet its clients’ growing requirements and enter new emerging markets.
According to T1 Transport’s National Sales Head, Christian Sagun, “This is an exciting period for us and marks a strategic pivot in our future direction as a transport and logistics company”.
Since 2015, T1 Transport has been continuously transporting and hauling heavy equipment and various construction materials around the country. The company has also been serving the top heavy equipment importers and dealers, as well as the biggest contractors and construction companies.